Advertflair Comprehensive Performance Report

Analysis Period: August 1, 2025 - August 31, 2025

Prepared By: Commistry

1. Holistic Performance Overview

The total number of unique users who visited the website during the report period.

Website Users

1.8K

The average time the website was in the foreground in a user's browser.

Website Avg. Engagement

2m 38s

The combined total number of followers across all connected social media platforms.

Total Social Followers

31.3K

The total number of times posts were displayed to users across all platforms.

Total Social Impressions

6.5K

2. Website Audience & Acquisition Analysis

Website Visitors Daily trend of total users visiting the website throughout the month.

Insight: Daily user traffic shows significant peaks, particularly towards the end of the month. This suggests successful, targeted campaigns or viral content drives bursts of traffic. The user base is stable, but with notable, high-impact traffic days.

New vs. Returning Users The proportion of first-time visitors versus users who have visited before.

Insight: The high percentage of new users (94.4%) indicates that brand discovery and reach remain very effective. This continues to be a strong positive signal for market expansion and attracting new audiences.

Geographic Distribution The top countries where our active website users are located.

Insight: India continues to dominate as the top country for active users, indicating sustained market penetration and growth in this region. The US remains a strong secondary market.

Engaged Sessions by Channel The number of sessions where users actively engaged with the site, broken down by how they arrived.

Insight: In a significant shift from the previous month, Direct traffic is now the top channel for driving engaged sessions, surpassing Organic Search. This indicates a notable increase in brand recognition, with users typing the URL directly.

Acquisition Channel Deep Dive

Direct Traffic Surges: Direct traffic has become the leading source for both total sessions and new users, a major change from July. This strongly suggests a significant boost in offline marketing, brand mentions, and word-of-mouth leading to direct site visits.

Organic Search Maintains Quality: While no longer the top channel by volume, Organic Search still drives a high-quality, high-intent audience, evidenced by its strong engagement rate. This validates the long-term value of the SEO strategy.

Social Media Channels are Highly Engaging: Both Organic Social and Referral traffic show a high average engagement time per session, proving that these channels are attracting a highly interested and relevant audience.

Sessions by ChannelTotal number of user sessions, grouped by the channel they originated from.

Insight: Direct traffic (1,071 sessions) is now the primary source of sessions, indicating significant brand recognition and a growing audience that is directly navigating to the website.

New Users by ChannelThe number of first-time users, grouped by their original acquisition channel.

Insight: The Direct channel has emerged as the dominant source for acquiring new users (986), highlighting the success of brand-building efforts in driving first-time visits directly to the site.

3. Website Engagement & Content Performance

Top User EventsThe most common actions or occurrences recorded on the website.

Insight: The event counts for `page_view` and `scroll` have doubled from July, correlating with the overall increase in website traffic. The high ratio of scrolls to page views confirms that users are actively and deeply engaging with the content on the site.

Form Submission FunnelCompares the number of users who started filling out a form versus those who successfully submitted it.

Insight: The form submission rate has slightly improved this month (45.75%). While the number of `form_start` events is lower than the previous month, the conversion rate from start to submit is more efficient.

Detailed Page & Screen Metrics

Page Path / Screen ClassViewsUsersAvg. Engagement TimeEvent Count
/ (Homepage)5,3657722m 05s8,071
/careers/ui-ux-designer-5353791m 13s2,568
/careers52939813s1,732
/thank-you3012515s1,156
/portfolio22114725s849

4. Social Media Ecosystem Deep Dive

Follower DistributionThe percentage of total followers belonging to each social platform.

Insight: Facebook continues to be the largest platform by follower count, providing a substantial base for broad-reach messaging and community engagement.

Impression ShareThe percentage of total post impressions generated by each platform.

Insight: LinkedIn remains the most effective platform for organic reach, generating the majority of all impressions. This highlights its importance for B2B visibility, while Instagram has emerged as a new source of impressions.

Engagement ShareThe percentage of total engagements (likes, comments, shares) from each platform.

Insight: LinkedIn is the primary driver of social engagement, but Instagram is now contributing significantly, accounting for a large percentage of total interactions. This indicates that content on both platforms resonates well with their respective audiences.

Detailed Social Media Metrics by Platform

PlatformFollowersPost ImpressionsEngagementsPosts
Facebook21,817461022
LinkedIn2,4924,77311822
Instagram7,0001,32610222
Total31,3096,56022066

5. Strategic Summary & Our Path Forward

Key Observations & Next Steps

August's performance is defined by a major surge in brand awareness, evidenced by Direct traffic becoming the leading channel for new users. Website engagement has more than doubled, showing that visitors are finding the content highly valuable. Social media performance is robust, with continued dominance on LinkedIn and new, significant growth on Instagram.

  • 1
    Sustain Momentum in Brand Awareness: The sharp increase in Direct traffic is a huge win. We must analyze the specific campaigns or activities that drove this success and replicate them. Focus on offline brand mentions, public relations, and partnerships to capitalize on this trend.
  • 2
    Optimize for Content Quality: The dramatic increase in average engagement time suggests our content is resonating deeply with our audience. We should identify the top-performing pages and content types and create more like them to further enhance this positive trend.
  • 3
    Enhance Social Media Strategy: Given the strong emergence of Instagram and the continued success of LinkedIn, we will dedicate more resources to creating high-quality, platform-specific content for these channels. A focus on interactive or visual content for Instagram and thought leadership for LinkedIn will be prioritized.